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  Customer Intelligence Tool

RBI provides its clients with web-based North American mapping capabilities that incorporate multiple data layers including:

  • Customer data
  • Competitive data
  • Census data and boundaries
  • Market and customer survey data
  • Postal boundaries
  • Street network
  • Cartography and many others.

Detailed query engines are tied in to our mapping tools to allow for powerful visual and information rich presentation and analysis purposes.

Plotting customer and competitive data.

Identify where your ideal purchasing markets are located by using different measurements and data such as census and market data. Understand where your competitors are making greater market penetration.

Effectively target areas that contain potential customers that fit the analysis of your typical/ideal customers. This can be done at various boundary levels including ZIP+4/Postal Code Detailed rankings can also be displayed.

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