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Customer Intelligence > Did you know?
  Did You Know?
 
  • 75% of corporate data is geographic ?
RBI Geo-Demographic Services

RBI provides our clients with custom solutions such as market potential analysis, segmentation analysis, behavior estimates and trade area analysis so you can become customer centric and execute programs such as acquisition and retention marketing campaigns with high ROI and real measurements.

These services integrate with RBI’s Business Intelligence Solutions; such as trend reporting and survey tools so you can leverage a complete solution with one partner.

Geo Demographic components include:

  • Predictive Modeling
  • Impact Analysis
  • Acquisition Marketing
  • Retention Marketing
  • Behavior Estimates
    • Drive through characteristics
  • Trade area analysis for sales and support forecasts
    • Product Distribution
    • Define and optimize local and regional boundaries
  • Data Integration
 
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::  About Retail Data Mining
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