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Marketing Loyalty Solutions Inc. Launches New Customer Loyalty Product at BRP CLUB 2007.

Toronto, Ontario - September 20, 2006 - Marketing Loyalty Solutions Inc. announced today the launch of their upgraded product, Customer Management System (CMS), to powersports dealers across North America. The product will be available to view at the BRP Ultimate Playground CLUB 2007 in Nashville on September 18-21st.

This new product is currently included as part of the BRP CO-OP advertising program. Certified BRP Powersports dealers using this system can redeem up to 50% of their cost.

When Powersports Dealers are looking for the right Customer Retention Management program they look to their OEMs for guidance. Currently, Marketing Loyalty Solutions’ CMS program is endorsed by 6 of the major Powersports OEMs – Arctic Cat, Honda, Eton, KTM, Suzuki and BRP.

Any dealer currently participating in the program can inquire with their OEM to have customer’s warranty information downloaded directly to the system as a hassle free benefit.
“Through our experience and close relationships with our customers, Marketing Loyalty Solutions Inc. has created program options suited to the growing Powersports Industry. This product can achieve up to 47% Return on innvestment”, says Darcy McNamara, Manager of Business Development for Marketing Loyalty Solutions.

Powersports Dealers who have used previous versions of the CMS system provided their input in creating the new upgrade. Stephen Beida of Beida’s Powersports says, “I have been using the MLS follow up system for the past two years and the efficiency we have experienced versus producing our own in house mailers has been tremendous. Now with the online access to our customer database we are able to manipulate data with ease. We are also seeing higher than ever penetration levels of customers bringing back their units for regularly scheduled maintenance.”

Marketing Loyalty Solutions Inc., (MLS) has over 20 years of experience in Powersports and Automotive Customer Management service and is a division of RBI Inc. a Business Intelligence Firm offering organizations customized solutions for information management needs.

Media Contact:
Jennifer Pain-Andrejin
Phone: 1.866.757.0750
Email: jennp@marketingloyalty.com
Website: www.marketingloyalty.com


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